Samenvatting

It is a fact that the communication branch has been involved in a big variety of unethical practices. Greenwashing exists because we in communications and our colleagues (mainly our colleagues of course J) made text and communication materials to let the green intentions of a company shine, by not including all the facts. Fortunately for the world we have NGO’s that did starting to check companies CSR efforts and intentions and CSR communication became more serious and based on facts and not only on intentions.