Samenvatting

Many adaptation projects struggle with financial feasibility in the current financial system and consequently face a decreased implementation probability. One means of addressing this challenge is the accurate valuation of secondary benefits, for example (social) marketing potential, employment and knowledge development. Based on personal experience with real cases in The Netherlands, the authors of this paper have identified the (social) marketing potential of ‘sustainable development (SD) icon projects’ (highly visible SD features/characteristics) as a significant driver of stakeholder value. However, utilization of this driver of stakeholder value demands accurate valuation and subsequent integration into the financial feasibility evaluation of adaptation projects.