Samenvatting

This article provides an introduction to the topic of multinational management. Multinational management employs a set of principles, theories and models, forming a systematic framework for managing organizations in a global context. This introduction will provide an embarkation point so as to demystify the term "multinational management" and to show that, while there are management similarities with its domestic counterpart, significant differences and challenges exist. As a foundational step, a working definition of two key concepts will be provided: multinational management and the multinational corporation. Likewise, we'll identify the key drivers of multinational management activity and examine the location determinants of foreign direct investment (FDI) choices. Specifically, we'll highlight the two principal means of FDI: Mergers and acquisitions (M&A) and green-field investment. In conclusion, a close examination of the multinational strategic management process will be provided, with particular emphasis placed on environmental scanning and strategy formulation.