The social leverage of Le Grand Départ Tour de France Utrecht
developing an effective side-events programThe social leverage of Le Grand Départ Tour de France Utrecht
developing an effective side-events programSamenvatting
Abstract for the European Association for Sport Management conference 2015 in Dublin. The aim of this study is to evaluate the effectiveness of the side-event program, with the focus on social, cultural, sportive and economic objectives. Further, the aim is to gain insight in how an major elite sport event can be socially leveraged through a side-event program.
| Organisatie | Hanze |
| Gepubliceerd in | 23rd European Association for Sport Management (EASM) Conference 2015 Dublin, Ireland, IRL |
| Jaar | 2015 |
| Type | Conferentiebijdrage |
| Taal | Nederlands |
