Samenvatting

The European Public Relations Education and Research Association (EUPRERA) is an independent organization that aims at stimulating and promoting innovative knowledge and practices of strategic communication, organizational communication and Public Relations across Europe. Founded in 1959 and previously named “CERP Education & Research,” EUPRERA is a network where academics and professionals attract, convey, disseminate and create innovations in the field. Several cross-national and comparative research and education projects are organized by members and affiliated colleges and universities. In order to spread new methodologies and research results, EUPRERA organizes an annual highly regarded academic Annual Congress. Every year, it is held in collaboration with a selected university or college in Europe.At the congress, recent research results are presented, based on peer-reviewed papers and panel sessions; PhD students also have the opportunity to continue the experience through the PhD Seminar , which follows the Annual Congress. The congress is a major event to exchange research insights and to start collaborations in this specific field in Europe.Host 2017 – University of the Arts LondonUniversity of the Arts London is in the top five universities in the world for art and design and has a growing reputation in the wider field of communication. It offers an extensive range of courses in art, design, fashion, communication and performing art. Its graduates go on to work in and shape creative industries worldwide. UAL draws together six renowned colleges, each with its own world-class reputation: London College of Communication, where public relations is based, a pioneering world leader in creative communications education; London College of Fashion; Central St Martins; and Chelsea, Wimbledon and Camberwell Colleges.  Its facilities include workshops with letterpress machinery, studios, theatres, gallery space as well as libraries and archives for research into hundreds of years of art, design, communication and media. For more information go to: www.arts.ac.uk.EUPRERA and UAL are looking forward to welcoming delegates from Europe and beyond to Chelsea for an exciting, stimulating and rewarding conference and festival of PR. Located next to Tate Britain and sitting alongside the River Thames close to the British Parliament buildings, attendees will be in the heart of London’s cultural and political landscape.