Making online products more tangible
the effect of product presentation formats on product evaluationsMaking online products more tangible
the effect of product presentation formats on product evaluationsSamenvatting
Although several studies have looked at the effects of online product presentations on consumer decision making, no study thus far has considered a potential key factor in online product evaluations: tangibility. The present study aims at filling this gap by developing and testing a model that relates different online product presentation formats to the three-dimensional concept of product tangibility. We test how the three tangibility dimensions influence perceived diagnosticity and, eventually, online purchase intentions.
Organisatie | Hogeschool van Amsterdam |
Gepubliceerd in | Cyberpsychology, behavior, and social networking Mary Ann Liebert Inc., Vol. 19, Uitgave: 7, Pagina's: 460-464 |
Datum | 2016-07-18 |
Type | Artikel |
DOI | 10.1089/cyber.2015.0520 |
Taal | Engels |