Samenvatting

This thesis explores the evolving landscape of luxury e-commerce platforms in the digital era and investigates
the potential impact of the metaverse on creating emotional connections between platforms and consumers.
With the rapid advancement of technology and shifting consumer preferences, it is essential for businesses to
understand the changing dynamics of online shopping experiences and adapt their strategies accordingly.
The research aims to define the role of emotional connections in driving consumers purchase intention and
to what extent e-commerce platforms currently tap into emotional connections with customers, as well as the
feasibility of integrating the metaverse into e-commerce platforms to enhance these connections.
By examining various factors such as age, gender, and personalization preferences, this study provides
valuable insights into the potential implications for the fashion industry.
The rise of luxury e-commerce platforms has transformed the way consumers engage with fashion brands and
make purchase decisions. In this thesis, I investigate the realm of emotional connections between consumers
and e-commerce platforms, with a particular focus on the potential impact of the metaverse.