Samenvatting

Over the years, infant formula has become an important source of nutrition for infants, the demand for infant formula is constantly growing (Scotti, 2023). Over the last couple of decades, breastfeeding rates among mothers in the Netherlands have decreased from 74-81% to 69% (Engelse & Van Dummelen, 2020). A recent development in the industry is infant formula based on goat milk, which has become available on the European market since 2012 (Prosser, 2021).This study aims to find an answer to the question ‘What is the general acceptance of goat milk infant formula among mothers in the Netherlands?’. This can potentially help producers and sellers involved in the goat milk infant nutrition industry to get a better understanding of consumer demographics, perception, preferences & willingness to purchase goat milk formula.