Samenvatting

Climate change is becoming an increasingly important topic and issue worldwide. To change what is currently happening, adjustments within society need to be made. Plant-based diet have a smaller ecological footprint compared to other diets, such as a meat-based diet. In addition, research shows that a plant-based diet has several health benefits. When following a plant-based diet a proper nutrient intake is crucial. This research aims to identify the protein consumption patterns of plant-based and meat-based consumers in the Netherlands. This research can help Dutch businesses formulate market entry strategies as well as marketing strategies. In addition, it can help consumers inform themselves about different diets. Governmental organizations can also use the information given in this research to inform/activate the Dutch population about following a plant-based diet and the protein intake of this diet.