Increasing the impact of marketing communication for international equistrian events with a major Dutch and German target group by considering cultural influences
Increasing the impact of marketing communication for international equistrian events with a major Dutch and German target group by considering cultural influences
Samenvatting
Globalization has left its mark on the equestrian industry. Equestrian sport events are attended by different nations, so many organizers face the challenge of adapting their marketing communication to international visitors. The aim of this study is to help them adapt communication to the differentcultures.The nations of Germany and the Netherlands both share a love towards equestrian sports and are geographically close to each other, which is a good prerequisite for visiting equestrian events in the other country. The question of how the effect of marketing communication can be increased at international equestrian events with a Dutch or a German target group, taking cultural influences into account, is answered at the end of this paper.
| Organisatie | Aeres Hogeschool |
| Afdeling | Bedrijfskunde en Agribusiness |
| Partner | Aeres University of Applied Sciences Dronten |
| P.S.I. Events | |
| Datum | 2019-08-12 |
| Type | Bachelor |
| Taal | Engels |
