Nederland is goed voor ruim een derde van de wereldwijde bloemen- en plantenhandel. Door deze grote wereldwijde deelname in de bloemen- en plantenhandel, is de sierteelt een van de belangrijkste sectoren in de Nederlandse economie. De laatste tijd wordt de sierteelt geconfronteerd met uitdagingen zoals …

This strategic sales report is realized by Thomas Vos, a student at the University of Applied Sciences in Leiden. On behalf of Metsens, a strategic sales report has been written in order to gain growth. Metsens’ target is to achieve a growth of 125% by conducting research aimed at the Metsens’ strategic …

This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …