In the current postmodern society we live in (a society where social ties are formed around market mediated offerings), brands play very powerful and influential roles over consumers. Since people are likely to use a brand they like as a status symbol or value system to determine and show their self-worth …

There is an ongoing social debate concerning Dutch primary school design related to persistent physical environmental problems such as poor indoor quality and inflexible spatial elements. Increasing complexity and building construction process failures, as well as inexperienced school principals, also …

In a changing and uncertain environment, the psychological contract becomes more important. This research attempts to explain of the degree of fulfilment of the psychological contract has an effect on solidarity behaviour of employees. Just as the psychological contract, solidarity behaviour is becoming …

Op 28 augustus 2014 heb ik een 'oral presentation' gegeven op het European Health Psychology Society congres te Innsbruck. De abstract van het artikel die ik gepresenteerd heb is gepubliceerd op de website van EHPS (zie bijgevoegd de link) The aim was to quantify the relationship between behavioural …

In this study the impact of athlete endorsements on the attitude and buying behaviour of consumers was investigated. Many times, endorsers are seen as having a positive impact on a brand and are used to endorse sport products as well as non-sport products. Sometimes an athlete is endorsing different …

This study researches the current Dutch Bob-campaign and its impact on the attitudes and behaviour of the target audience. The Bob-campaign is concerned with the road safety issue of drinking and driving in the Netherlands and is part of the initiative “Daar Kun Je Mee Thuiskomen”, which is an initiative …

Samenvatting: This research paper was written in order of the diocesan Caritas association of the archdiocese Cologne. The German Caritas association is the welfare association of the German Catholic Church. The diocesan Caritas association is an umbrella organization of the Caritas, which is …

Long-term care facilities are currently installing dynamic lighting systems with the aim to improve the well-being and behaviour of residents with dementia. The aim of this study was to investigate the implementation of dynamic lighting systems from the perspective of stakeholders and the performance …

In dit onderzoek wordt naar een antwoord gezocht op de vraag wat het effect is van het positief formuleren en naleven van afspraken op de wijze van PBS, op concreet gedrag van leerlingen en de beleving van gedrag van leerkrachten en leerlingen. PBS staat voor Positive Behaviour Support en is wereldwijd …

Researchers have long argued about the existence of the universal consumer trend escapism since it is believed that the trend has a positive influence on the entertainment industry, and thus the cinema industry, during the recession. As a result, the cinema industry is believed to be recession-proof, …