Investigating the Irish Market and how Medisol can further penetrate this market
Stephanie Olumba (Student); Johan Weggemans (Docent); B. Hollaers (Begeleider)
The role of tracking the performance of digital marketing in improving decision-making
Mihaela Kracholova (Student); Ingrid de Vries (Docent); Hanna Schultz (Begeleider)
Circular business model innovation through sensory ethnography
K.A. (Kim) Poldner (Lector); Anja Overdiek (Lector)
In vier stappen een marketingplan
Alsem, Karel Jan
Customer Journey: from practice to theory
Pol, Harald (Marketing And Entrepreneurship); Harris, Patricia; van der Veen, Gerrita
Professional practice
Shahrukh Ashruf (Onderzoeker); Daniel van der Plaats (Onderzoeker); Hani Al-Ers (Docent); Aleksandra Malinowska; Xiao Peng (Docent)
The impact of multiple value creation on management control systems
E.J. Willekes (Lid Lectoraat); Jan Jonker; Koos Wagensveld
Queretaro airport business model
Zuniga Alcaraz, Catya (Lectoraat Aviation Management); Boosten, Geert
Investigation on what the preferred marketing strategy is to attract the German tourist
Philip Leutscher (Student); Maurice Chia (Begeleider)
To what extent do feelings of shame influence consumers' sustainable behaviors and choices?
Marijn Baljet (Student); Anemoon Schepel (Begeleider)