Interest in the notion that there is an untapped market with significant buying power hidden at the base of the economic pyramid (BOP) has enjoyed increased attention over the last few years. The discourse on this matter is lively and abounds with opposing opinions. Although this discourse is acknowledged …

Le chevalier délibéré by Olivier de la Marche is now largely forgotten. Immediately after its publication in 1483, however, it enjoyed great success. The text was disseminated throughout Europe and was held in particularly high esteem in the French-speaking parts of the Netherlands. Such was its popularity …