Author supplied: Abstract How can you provide health clubs with the possibility of offering innovative and differentiating services in an increasingly competitive and rapidly changing environment? This was the issue raised by the Dutch health club industry, which has grown rapidly in recent years. …

Miller, Le Breton-Miller and Scholnick (2008) summarize and discuss two major perspectives constructed from the literature on family owned businesses (FOBs): stewardship and stagnation theory. In this paper the stagnation theory is being put to the test on Dutch small/medium enterprises (SMEs). According …

Many companies tailor their communication and interaction with customers by segmenting them into channel usage groups. This study argues that simply focusing on channels has limited effectiveness as increasingly customers today use multiple channels, the online channel contains many different forms, …

De wereld van social media is sterk aan verandering onderhevig. Social media maken het voor organisaties mogelijk om gemakkelijk(er) de dialoog aan te gaan met hun doelgroep(en). Door social media kunnen zij op een gemakkelijke, snelle manier een groot bereik genereren. Verschillende autoriteiten op …

The complexity of Information Technology (IT) is increasing; so are customer expectations. Consequently it is not easy for especially small and medium enterprises (SMEs) to keep track of all IT-developments, let alone leverage them in business operations with the aim to satisfy increasingly demanding …

This paper discusses the potential application of procedural content generation to a game about economical crises, intended to teach a large general audience about how banks function within a market-guided economy, and the financial risks and moral dilemmas that are involved. Procedurally generating …

Het huidige thema van het Business Research Centre (BRC) van Inholland ‘duurzaam organiseren met een menselijke maat’ dateert uit 2010 en is aan actualisering toe. Dit verkennende onderzoek genereert input voor een thema dat mogelijkheden biedt voor de ontwikkeling van een stevige onderzoeksagenda en …

Welke krachten maken dat professionals goed werken? Margreeth Kloppenburg over beroepstrots en beroepseer

Hoofdstuk uit boek

This study investigated the influence of personality traits and the differential effect of product categories on brand love. Carroll and Ahuvia (2006) claim that it is relatively easier for hedonic and self-enhancing products to obtain brand love. Nevertheless, in relation to the field of consumer-brand …