All over the world entrepreneurs drive changes. They develop new products and services, inspire others and take decisions that result in growth of their businesses. But the world around entrepreneurs is changing and so are entrepreneurs. Life-long selfemployment or permanent wage employment are of …

This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …

The aim of this dissertation is to indicate the effects of the Dutch economic diplomacy on the export of Life Sciences & Health companies to China in the period from 2010 until 2015. Economic diplomacy is a form of diplomacy where the government actively tries to influence economic elements like export …

Nowadays, the final consumer has multiple channels to choose from to buy products. Shopping can be done offline as well as online. Although, multiple stores in the middle segment, such as V&D and Blokker, are in difficulty. More and more businesses are integrating online into their offline businesses, …

Recently, a new marketing trend has entered the market. This new software is called marketing automation. It consists of using different marketing tools put together and thereby aiming to collect and analyse all data from an input database. Marketing automation provides organizations the opportunity …

This research is aimed at providing an answer to the following question, ‘Which factors can be identified as effective for the three global implementation partnerships – the ICRC programme GPHI2, ICCO and the UN Global Compact – to organise the collaboration between the private sector and the humanitarian …

Awareness regarding the challenges involved in creating a sustainable food system has affected the ways in which businesses market their products and how consumers decide whether to buy these products. Businesses directly communicate different quality aspects of their products to consumers mainly through …

Corporate social responsibility, particularly in the field of the apparel industry, is subject to lots of discussion. Several tragedies have led to a growing concern with regard to the impact of the fashion industry on the environment. The apparel industry needs to find a balance between taking responsibility …

In this chapter, Troxler and Van Woensel will try to identify the possible socio-technical changes that 3D printing effectuates and their larger consequences on businesses, the economy and society at large. To this end, they first track the emergence of three-dimensional printing technology. They draw …

Countless small businesses struggle on a daily basis with gaining a healthy level of brand awareness and customer retention. Many of these businesses face bankruptcy or high staff turnover due to the larger chains and franchises having a higher budget and more accessibility to certain resources. While …