This report is written for Barning Telecommunicatie. The goal of this research is to gain insights into the level of customer satisfaction for Barning Telecommunicatie and to come up with an advice on how to improve customer satisfaction. Background information Barning Telecommunicatie is an independent …

Streekbox is an organisation in delivering fresh food meal kits, which is still a developing organisation. The brand value of Streekbox is: “we connect people with local and healthy products”. Within the organisation, there was no focus on the Customer Journey. The organisation wants to map its Customer …

This research was commissioned by HA! Marketing, an independent internet marketing agency based in Rotterdam. HA! Marketing supports small retail businesses. They implement both executive and advisory work relating to internet marketing for these companies. HA! Marketing discovered that for their target …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

This report shows the online customer journey of Hotel van Oranje. It finds that there are negative touch points with the younger generation and it is leading to customer dissatisfaction of the website. Key recommendations are:  A new responsive website for Hotel van Oranje  Monitoring the touchpoints …

Introduction This report presents a conducted customer satisfaction research commissioned by Holiday Inn Leiden. The contractor wanted to know whether if the expectations of the Leisure-guests relate well on the final experiences. Holiday Inn Leiden was interested to conduct a research among the group …

he reorientation of the public sector along market lines has led to the paradigm of New Public Management (NPM): the assumption that the public sector can be improved by management principles and techniques traditionally associated with the private sector. However, market orientation has also become …

Veel bedrijven staan reeds via social media als Facebook of Twitter in contact met hun gebruikers en iedere serieuze marketingcampagne werkt tegenwoordig met likes en tweets. Hoeveel ze daarin investeren en in de toekomst willen blijven doen, hangt af van de effectiviteit van social media. Maar wanneer …

This research was created as a contribution to the internationalization strategy of RAI Amsterdam. The company wants to bring more international conferences, and exhibitions to Amsterdam. One of the objectives of this strategy is to create an ‘international standard’, which complies with the basic services, …