HaloSoundCast is een nieuw bedrijf. Het bedrijf is opgericht naar aanleiding van de mogelijkheden die gecreëerd worden door de verschuiving van fysieke winkels naar online. Door middel van een directionele speaker wil HaloSoundCast de beleving, service en informatievoorziening op een fysieke locatie …

This paper presents the results of a business – university collaborative research project on defining lower management competencies in the year 2025. The purpose of the research was to help a large local airport to define and understand what competencies lower management will need in order to function …

In this paper we apply the transition prespective to the field of urban development. As many sectors of our society the field of urban development is undergoing major changes. Commom ways of working and traditional business models fail under the present economic circumstances and are not …

Gastcollege over effectuation, gehouden voor de RUG, op 14-05-2014.Binnen het CVO Groningen stimuleert het Groningen Center of Enterpreneurship Value050 valorisatie door het ontwikkelen en ondersteunen van ondernemerschap en ondernemerschapsonderwijs. Value050 werkt samen met onder meer regionale en …

Strategisch Marketing Plan voor de Deense kledingmarkt

Small retail entrepreneurs in the Netherlands are confronted with declining turnover and ROI. A decrease and even disappearance of small retail in town centres, suburbs and villages is not just a loss of income for the people involved. It constitutes also a loss of attractiveness and economic viability …

The Bachelor thesis has been written to investigate how regiomaris can use the developed strengths of the company and opportunities of the external environment to offer activities for singles. The student has chosen for a marketing plan including desk- and field research. Field research includes interviews …

The relationship between China and the Netherlands can be situated on a dynamic scale. Chinese entrepreneurs are finding their way to the Netherlands, thereby continuously renewing and shaping this relationship. Currently, there are about 300 Chinese companies in the Netherlands, which amounts to approximately …

As an e-tailer in the Dutch market mydays has been looking to optimize its online marketing strategy. This strategy should lead potential customers into the buying process. Although the Dutch are avid users of the Internet and its platforms there is not a widely accepted general online marketing strategy …

Rocket Software is an international software organization, divided into various divisions. One of these divisions is known as LegaSuite, which is the division central to this market research. LegaSuite seeks to increase its market share on the German market and the problem statement central to this strategic …