This study researches the current Dutch Bob-campaign and its impact on the attitudes and behaviour of the target audience. The Bob-campaign is concerned with the road safety issue of drinking and driving in the Netherlands and is part of the initiative “Daar Kun Je Mee Thuiskomen”, which is an initiative …

P. Louwerse BV is one of the many car dealerships that are affected by the increasingly difficult economic conditions. During the first six months of 2013 the total revenue generated by the Dutch car market decreased by 16%. The revenue generated by brand new vehicles in this market decreased with a …

Management summary The company Autobedrijf van der Wereld wants to communicate with their target group but they do not know how to do this properly. The company would like to have more customers and it also wants the customers to feel more involved with the company. Another problem they are facing, is …

This research was conducted upon request of Minister Oduber of the Ministry of Tourism, Transport and Labor (MTTL). Due to traffic congestion issues Aruba has faced throughout the years, a moratorium was introduced in 1997. This ban serves as a stop on public bus1 (B), taxi (TX), tour operator (T/O) …

Thesis summary

Mijn onderzoek richt zich op motivatie onder leerlingen. Het doel van dit onderzoek is dan ook om te onderzoeken hoe de motivatie van leerlingen beïnvloed en verhoogd kan worden. Het doel in het onderzoek is om handvatten en behoeftes te formuleren, zodat docenten na het onderzoek aan de hand van oplossingsgerichte …

This research explores the attitudes of children from different socio-economic backgrounds towards cars. This paper explores their projected choices and motivations in the context of (1) post-materialist values; (2) economic constraints; and (3) social status theories; and draws upon survey research …

Onbekend.Economies around the globe have evolved into being largely service-oriented economies. Consumers no longer just want a printer or a car, they rather ask for a printing service or a mobility service. In addition, service-oriented organizations increasingly exploit new devices, technologies and …

Economies around the globe have evolved into being largely service-oriented economies. Consumers no longer just want a printer or a car, they rather ask for a printing service or a mobility service. In addition, service-oriented organizations increasingly exploit new devices, technologies and infrastructures. …

De geïnterviewde leerlingen ( van de groepen 7-8 van het basisonderwijs) die naar eigen zeggen actief met muziek bezig zijn, spelen overwegend ook een muziekinstrument. Een ruime meerderheid zingt daarbij of is met songs bezig. Er worden heel diverse stijlen beoefend, deze bevinden zich hoofdzakelijk …