This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

Samenvatting Dit onderzoek komt voort uit mijn interesse voor de beroepspraktijk van oudere beeldend kunstenaars. Kan deze beroepspraktijk ook als een vorm van levenslang en levensbreed leren beschouwd worden? Aangezien in de artistieke praktijk en in het leerproces van de kunstenaar het ‘zelf’ een prominente …

Ivan Boszormenyi Nagy introduced with his contextual therapy a challenging theory into the world of family therapy. It is rooted in a relational ethical perspective on human relations and shifts the focus of therapy from pathology to evoking reciprocal care and a genuine dialogue, based on the conviction …

Social frailty is a rather unexplored concept. In this paper, the concept of social frailty among older people is explored utilizing a scoping review. In the first stage, 42 studies related to social frailty of older people were compiled from scientific databases and analyzed. In the second stage, the …

In the course of our supervisory work over the years, we have noticed that qualitative research tends to evoke a lot of questions and worries, so-called frequently asked questions (FAQs). This series of four articles intends to provide novice researchers with practical guidance for conducting high-quality …

Abstract Background: Healthcare organizations supporting individuals with Intellectual Disabilities (ID) carry out a range of interventions to support and improve a healthy lifestyle. However, it is difficult to implement an active and healthy lifestyle into daily support. The presence of numerous intervention …

Since the 1980s, many initiatives have attempted to tackle the deprivation currently experienced in South Rotterdam. Efforts have been made to attract creative workers and, in a counter-reaction, other initiatives have aimed to encourage the creative talents of poorer residents to strengthen their …

Twitter timelines are increasingly populated with brand tweets that are linked to public events, a practice that is also known as real-time marketing (RTM). In two studies, we examine whether RTM is an effective strategy to boost sharing behavior, and if so, what event- and content-related characteristics …

De ontwikkeling van professioneel handelen krijgt de laatste jaren veel aandacht in het veld van arbeidsactivering. De verwachting is dat door professionalisering resultaten van activeringsdienstverlening zullen verbeteren. De vraag is echter wat precies onder professioneel handelen moet worden verstaan. …

Schuldhulpverlening: Knelpunten en dilemma’s van coördinatoren die vrijwilligers aansturen De afgelopen jaren is het aantal huishoudens in Nederland met schulden toegenomen. Ook de hoogte van de gemiddelde schuld nam toe. Gemeenten hebben te maken met een groeiende schuldenproblematiek in omvang, maar …